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What is Audi,?
Audi AG is branded as Audi, is an automobile maker based in Germany. The Audi AG designs, manufacturers and markets a wide range of luxury cars and parts. The company has introduced dozens series of sedans, coupes, convertibles, SUVs, crossovers and wagons. Its series include Audi A3, Audi A4, Audi A5, Audi A6, Audi A7, Audi A8, Audi S4, Audi S6, Audi S7, Audi S8, Audi Q5, Audi Q7, Audi SQ5, Audi TT, Audi TTS etc.
The global head office of Audi Germany is located in Ingolstadt, Bavaria. The Ingolstadt, Bavaria based office is also a production facility for Audi A3, A4, A5 and Q5 model series. Besides this, the plant is also divided into a Technical Development division and a Audi Training Department. The company has also nine other production facilities all over the world. The Ingolstadt based plant was opened by Auto Union in 1964. After five years, the company opened its new production unit in Neckarsulm, Germany. Out of Germany, Audi's productions units are located in Aurangabad, India, Bratislava, Slovakia, Brussels, Belgium, Changchun, China, Gyor, Hungary, Jakarta, Indonesia and Martorell, Spain. In September 2012, Audi announced about its first North American production plant for the second generation Q5 in Puebla, Mexico.
The history of Audi AG started by August Horch in 1899. During the 1932, Audi merged to make Auto Union AG with Horch, DKW and Wanderer on June 29, 1932 in Chemnitz, Germany. After this merger in 1933, Audi introduced the Audi Front UW 220 car in Europe. It was the Europe's first car to combine front-wheel drive with a six-cylinder engine. In the beginning, the company started selling a wide range of passenger vehicles like motorcycles and luxury saloon cars. In 1964, Volkswagen bought 50% business of Audi. Audi AG has been operating as a 99.55% subsidiary of Volkswagen Group since 1966. Volkswagen Group reintroduced Audi brand with the Audi F103 series.
The name of company has been taken from the surname of the founder, August Horch. In germany language, "Horch" meaning is "listen", which becomes "audi" in Latin language. The slogan of Audi AG is “Vorsprung durch Technik” which means in English is "Advancement through Technology". Recently, the company has updated its slogan as "Truth in Engineering" in the United States's automotive market. The four rings of company's logo represent the merger of the four automobile manufacturers that connected to each other to create Audi's predecessor company, Auto Union. Audi is a part of the "German Big 3" luxury automakers, alongside BMW and Mercedes-Benz, which are the three top rated luxury automobile manufacturers across the world.
The company has sales and service network across Europe, Asia, America, Africa and Middle East. Compared to all other regions, its mostly sales income comes from Europe, Middle East and Africa. China is one of its key markets for luxury cars. Audi's subsidiaries include Audi Hungaria Motor Kft., Ducati Motor Holding S.p.A., Italdesign Giugiaro, Automobile Lamborghini S.p.A and Quattro GmbH. The Corresponding services of Audi service center are Audi Authorized Service Center, Audi Service Costs, Audi Service Schedule and Audi Service Plan.