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What is Playtex?
Playtex, a company under the ownership of Playtex Marketing Corp. is located in U.S. and was established in 1947. Playtex deals in undergarments , baby products, lady products, etc. Playtex is a authorized trademark in U.S and Canada under the ownership of Playtex Marketing Corp. In 1955, the Very first advertisement of undergarments was disclosed on television. According to Energizer Holdings' 2012 annual report, Playtex output LLC is the biggest manufacturer of gloves, hand wipes and sunscreen, as well as the second on top list manufacturer of tampons in the US. Playtex had about 29 percent share for tampons in 1994 and a 30 percent share 2000.
Baby products had a little portion in Playtex product's Revenue
but they made above 35% revenue by 2000. Playtex also include the Banana Boat
and diaper pails, cleansing cloths and the Ortho-Pro.
Hanesbrands that sells the Playtex product's consisting of bra, panties, etc. Besides panties and shapware Playtex bra brand includes the following related items;
1. Cross Your Heart
2. Everyday basics
2. Playtex Secrets
Since 1954, Playtex has been manufacturing and marketing the Cross Your Heart bra. The Eighteen Hour bra has been marketed on the premise of Comfort
Split of Playtex
Playtex was achieved by Esmark in 1975, and then by Beatrice Foods in 1985. In 1988, Playtex break up into two companies, Playtex Apparel Inc. and Playtex Products LLC. Playtex produced the plastic tampon applicator in 1973.
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